Dave on February 3rd, 2009

Over time, once I have some recession basics in place, I intend to blog on the topic of clean energy and the opportunity it holds for individual businesses as well as whole economies. In the meantime, as I encounter items that are really compelling, I’ll do a brief post.

This item from the Peak Energy blog is two compelling items in one. The first is this dramatic graph that I tracked back to the Environmental Defense Fund:

Source: Environmental Defense analysis using the MAGICC climate model

Source: EDF analysis using the MAGICC climate model

From the EDF article:

As I wrote earlier, long-term targets aren’t etched in stone. We have time to make them stronger. But short-term targets are critical because the science is unforgiving. The longer we wait to get started, the deeper the cuts must be to avoid environmental catastrophe.

Note that the graphic could apply to any transition challenge, including morphing one’s business from one market reality to another: the longer we delay, the more difficult the challenge.

The second compelling item is one possible scenario for reducing carbon emissions in time — a version of the Princeton stabilization wedges.

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