Ten reasons to start a company in an economic downturn

Whether you’re starting, repairing, renewing, or reinventing your enterprise, the Infochachkie blog offers a well-considered assessment of the downturn climate and how it can be seen positively.

I found it a worthwhile list — except for the first item which implies that reduced prospects for investor funding may be more blessing than curse. Instead, I’d add one of my favorite benefits of a downturn: customers are desperate to repair, renew, or reinvent their own enterprises. Accordingly, despite tight budgets, they are often in search of faster and cheaper ways to do things, new partnerships, and generally open to new ideas from firms they haven’t worked with before.

Topics: Customers, Farming the gaps, Innovation, Opportunity, Productivity, Strategy, Substituting