The NY Times has a nice article today on business innovations among interior designers:
In a business where tradition can squelch creative ways of doing things, it is often difficult to introduce fresh ideas, but the economy is encouraging experimentation.
Here are some of the themes I noted:
- Taking smaller and off-beat projects
- Offering streamlined online services
- Empowering client-led design efforts
- Creating new events and venues to get exposure
- Creating an online exchange for eclectic furnishings
Topics: Adaptation, Farming the gaps, Marketing, Substituting
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