This short article is 5-star advice for any enterprise facing a threat — from veteran entrepreneur Norm Brodsky (Inc.’s Street Smarts).
Facing the giant disruption of a 1979 NYC transit strike in the first year of his start-up Perfect Courier, Brodsky goes looking for advice from a customer who’s been through strikes before. The dialogue he [...]
If we stop and examine how businesses and organizations respond to a recession, there are five basic strategies beyond short-term steps to conserve cash. They can be used individually or in combination and the best choice is a function of market conditions, your current capabilities and resources, and your goals.
I’ll be discussing the what, when, [...]

